Content Creation Professional (CCP) Diploma:
Based on Marketing Management Book by Kotler and Keller (16th edition)
Offered by MSA University - Continuance Learning Center
Duration: 45 Hours
Blended:
Face to Face Sessions : from 10 AM to 2 PM | Online Sessions : from 6 PM to 10 PM
Program Overview
The Content Creation Professional (CCP) Diploma is a comprehensive program designed to equip learners with the skills and knowledge required to succeed in the field of content creation. This diploma program covers the fundamentals of marketing, consumer behavior, and market analysis, as well as specialized topics in content creation, including content strategy, creation, and distribution. Upon completion of the program, graduates will be able to develop effective content marketing strategies that drive business results.
Learning Objectives
- Understand the fundamentals of marketing and consumer behavior
- Analyze markets and develop effective marketing strategies
- Develop a deep understanding of content creation and its role in marketing
- Learn how to create engaging and effective content
- Understand how to use AI in content creation
- Develop skills in content planning, creation, and distribution
- Learn how to measure and optimize content performance
- Apply knowledge and skills to develop a comprehensive content marketing strategy
Diploma Modules
Module 1: Fundamentals of MarketingModule 2: Consumer and Market Analysis
Module 3: Marketing Planning, Research and Analysis
Module 4: Content Marketing “Concept and Terms”
Module 5: Content Marketing “Brand Personalities and Buyer Persona Mentalities”
Module 6: Content Ideation & News Jacking Marketing
Module 7: Content Creation Strategies
Module 8: Content Planning and Scheduling
Module 9: AI and Content Creation
Module 10: Cases and Examples
Who Should Attend
- University students (junior, senior, or graduate) interested in marketing field
- Fresh graduates looking to start their marketing careers
- Marketing professionals looking to specialize in content creation
- Content creators seeking to enhance their skills and knowledge
- Entrepreneurs and small business owners seeking to develop effective content marketing strategies
- Anyone interested in pursuing a career in content creation and marketing
What will Participants gain by the end of this Program?
- Certificate of Completion: Awarded by MSA University - Continuance Learning Center, validating their successful completion of the program.
- Access to Program Resources: Materials and tools used during the program, Recordings of the online sessions supporting continued learning and application of training techniques.
- Individual Performance Report: Detailed feedback highlighting each participant's progress, strengths, and areas for improvement throughout the program.
- Networking Opportunities with Industry Experts: Learn from and interact with guest speakers and industry experts, gaining insights into the latest trends and best practices in content creation.
- Community Membership: Join a vibrant community of content creators, providing opportunities for networking, collaboration, and ongoing learning.
- Registration is now open, and spaces are limited. To secure a spot, please visit our website and complete the registration process.
- We operate on a first-come first-served basis. Since our program is for limited seat numbers, we advise you to book your place early to get the privilege of attending our program.
- If you have any questions or require further information, feel free to reach out to us:
- Email: clc@msa.edu.eg
Whatsapp: 01272803847
